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We Believe

An ethos we live and breathe every day

Before Lush, there was Cosmetics to Go, a mail order cosmetics company created by Lush founders. This trailblazer was bursting with creativity that saw the advent of bath bombs, solid shampoo bars, and massage bars—ethical and unique products that allowed the team to focus on important issues: from fighting animal testing to using fresh ingredients.

But, after just six short years, it all came to an abrupt end.

In the aftermath, weary but positive, the Lush founders took the lessons they'd learned to a brand new venture, Lush. With many of the same tenets and beliefs that had fueled the work of Cosmetics to Go, Lush was a chance to start fresh with a renewed vision. In fact, the "We Believe" statement was written as a direct result.

We believe in happy people making happy soap.

A person stands at a table putting together pieces of Rainbow Fun while another person out of shot wraps up Fun.

It's an ethos we still live and breathe nearly three decades later, and one that will continue to guide us well into the future.

We believe...

We believe in making effective products from fresh, organic* fruit and vegetables, the finest essential oils, and safe synthetics.

We invent our own products and fragrances. We make them fresh by hand using little or no preservative or packaging, using only vegetarian ingredients, and tell you when they were made.

We believe in buying ingredients only from companies that do not commission tests on animals and in testing our products on humans.

We believe in happy people making happy soap, putting our faces on our products, and making our mums proud.

We believe in long candlelit baths, sharing showers, massage, filling the world with perfume, and in the right to make mistakes, lose everything and start again.

We believe that all people should enjoy freedom of movement across the world.

We believe our products are good value, that we should make a profit and that the customer is always right.

*We also believe words like "fresh" and "organic" have honest meaning beyond marketing.